{"id":23626,"date":"2012-12-06T09:46:23","date_gmt":"2012-12-06T16:46:23","guid":{"rendered":"https:\/\/www.betterlivingthroughdesign.com\/?p=23626"},"modified":"2012-12-06T14:21:32","modified_gmt":"2012-12-06T21:21:32","slug":"the-altitude-by-aether-apparel","status":"publish","type":"post","link":"https:\/\/www.betterlivingthroughdesign.com\/personal\/the-altitude-by-aether-apparel\/","title":{"rendered":"The ALTITUDE by Aether Apparel"},"content":{"rendered":"
The following post is sponsored by Aether Apparel<\/a>. <\/p>\n A mix of form and function, the ALTITUDE ski jacket<\/a> has been designed to combine the highest level of technical performance with a refined aesthetic and tailored fit.<\/p>\n Each winter Jonah Smith and Palmer West, co-founders of Aether Apparel<\/a>, make a pilgrimage to the Canadian Rockies for a week of CAT skiing at Baldface Lodge<\/a>. While there they keep a close eye on the different types of gear being worn. They noticed that while many of top-end ski jackets perform phenomenally under the conditions, they left a lot to be desired in terms of fit. Everything was just a little baggy. The jackets were also made from “hard” fabrics that crinkled like wrapping paper in the cold air. After seeing this, Jonah and Palmer decided it was time to make a top-end ski jacket of their own. One that incorporated all the technical features, but one designed with a more refined fit and quieter fabrics.
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\nBack in LA, Jonah and Palmer met with the Aether design team to discuss the jacket’s intended use, which prompted an extensive search for the right fabric. This ultimately led them to Schoeller\u00c2\u00ae C_change\u00e2\u201e\u00a2<\/a>. The Swiss-made waterproof fabric was developed to adjust its breathability depending on the conditions. During times of heavy aerobic use, the fabric\u00e2\u20ac\u2122s membrane opens to allow heat to escape, but during times of inactivity it contracts to maximize heat retention. In addition to being perfectly engineered for the backcountry, C_change\u00e2\u201e\u00a2 was also designed to have a uniquely soft hand, which feels and wears more like a natural fabric. <\/p>\n