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What to do when your name falls from the top spot on your friends’ ‘effing-coolest-person-I-know’ list? Here’s what: don’t fret. Take off whatever ‘on trend’ accessory you’re wearing, and put down that bottle of bourbon. You don’t need to order the Digital Edition of Tracey Emin’s I Listen To The Ocean And All I Hear Is You to placate your loneliness, though you can if you want. Or, simply order a custom neon sign with an appropriately meta phrase and then sit back and reflect on the journey thus far. Those finicky friends will come knocking once the glow of the light filters through the windows as they walk past, and they’ll know that you know what’s up.

“Each letter, number or symbol is sold individually and you must purchase a transformer to accommodate the amount of pieces you are connecting. The smallest transformer accommodates up to 8 pieces. Please allow 2 weeks for custom orders.”